Amber Farms
UX/Product Design
My Role
UX Designer
Timeline
2 Months
Stakeholders
UX Designer
Project Manager
Farm Manager, Amber Farms
Overview
Amber Farms is a small farm supplying local restaurants.
Challenge:
Manager was struggling with managing orders efficiently.
Overwhelmed by texts/emails from clients
Solution:
Evaluated and redesigned the internal ordering app
Added 3 key features to alleviate multiple pain points in the ordering process.
How will improving the internal ordering process contribute
to business goals for Amber Farms?
Stakeholder Interview
We wanted to learn more about the current process, challenges, and business goals from Amber Farms employees, so we could better understand how to create an effective solution.
We conducted a stakeholder interview with Farm & Wholesale Manager, Isabel, to learn more about business goals, current challenges, and contraints.
What did we discover?
User Interviews
We then moved on to conducting user interviews, to further understand how customers place their orders, and their specific goals when doing so.
One of the biggest challenges for Amber Farms is that orders and requests are sent through texts, emails, and other alternate channels. This makes processing orders difficult and scattered.
We reviewed some text and email correspondance from our client to understand some of the requests being made by chefs and customers —>
Additionally, we conducted interviews with 6 Amber Farms clients to dive deeper into some of the needs and preferences chefs have when placing an order.
We asked about some background, how they place orders, and some of the important aspects of ordering effciently and accurately.
Persona
From our research, we were able to define a user persona, highlighting key needs and goals in the wholesale ordering process.
How can we make placing an internal order
more accurate & efficient for Amber Farms customers?
Suggested Features
Produce Details Feature
The Produce Details feature is a drop-down menu feature that allows the user the option to specify particular characteristics they desire for their menu, like size, color, and ripeness.
This feature:
Helps the manager from having to answer emails/texts, saving her time/money.
Helps user define their preferences all in-app, saving time.
Substitution Feature
The Substitution feature allows the user to easily substitute items when their desired item is out of stock. The items suggested for substitution are based off of data from previous orders, similar items, and also items that may soon expire.
This feature:
Helps the user fulfill an order
Helps the business sell items that may not have been chosen
Keeps order tally from decreasing
Reduces waste
Past Order Feature
The “Past Order” homepage feature allows the user to quickly go to a previously placed order, and:
reorder the same things quickly
reorder same things with quantity modification
delete some of the items in the order
specify type of produce in the order
